Located in Arezzo, in the beating heart of the most important gold and silver production district, Alex Oro was founded in 2000 thanks to the idea of Alessandro Marconi who, after a long experience in working with precious metals, decided to start a "solo" career in silver hollow tube work. It is in capitalizing on decades of experience in the field that the company specializes in the production of silver earrings and slaves, boasting to date a very wide assortment of available models, from the most classic smooth tube always appreciated and trendy, to more elaborate and fancy models, also available in stock.

The company's main challenge, in the context of increasingly competitive modern markets, is to devote special attention to quality and innovation, bringing up the values of craftsmanship and the "Made in Italy" seal of quality. To date, Alex Oro is present in major world markets with its production of silver tube jewelry and its products are sold worldwide.